Toys R’ Us 3D Branding Illustrations
I was approached by Toys R’ Us for their exciting comeback of 2019. They wanted branding assets as well as toy category illustrations that were making their way back to physical and internet shelves. The idea behind the branding was to bring a new, tangible, experiential, and elevated look to what people knew of the company. The 3D monochromatic toy illustrations that represent the categories are instantly recognizable but generic enough to stay within a broad category.
Role
Creative Direction, 3D Illustration
Art Direction
Brian Volkert
Year
2019
A CLOSER LOOK
ISOLATED ELEMENTS
These are just a few examples of all the assets that can be taken out of these illustrations and used across Toys R’ Us branding across multiple applications. These are versatile enough to support any of the Toys R’ Us products and brand identity.
